Friday, 15 November 2013

50 Years of Ben Sherman + Win and copy of 'Ben Sherman: 50 Years of British Style Culture'!

The Ben Sherman Shirt is 50 years old this year. Ben Sherman needs no introduction; the name has been synonymous with Mod style and classic looks since it’s launch in 1963 - but Ben Sherman wasn’t always Ben Sherman.

The original Ben Sherman was born in Brighton, UK in 1925. After moving to the US in his twenties, Ben began a career in clothing manufacture, and changed his name to Ben Sherman. Moving back to the UK he opened his first factory in Brighton.

Drawing on 50s American Ivy League style, the first Ben Sherman shirt arrived in 1963. Using high quality imported American fabrics for Oxford shirts in Yellow, Pale Pink and Blue, as well as candy stripes, the initial reception to all the colour was lukewarm in the conservative early 60s. However, the shirt was soon recognised by the Mods who adopted it as their shirt of choice.

To celebrate their anniversary Ben Sherman have reissued several ‘archive print’ shirt fabrics in paisleys, florals and more. Look out for them at Atom Retro soon. Also, a book has been published; Ben Sherman: 50 Years of British Style Culture by Josh Sims. To try and win a copy, head over to http://www.atomretro.com/competition, answer the question and cross your fingers! 2 lucky runners up will each receive a £25 Atom Retro Voucher too!

If you only have one button down shirt in your wardrobe, make sure it’s a Ben Sherman Shirt. Here’s to the next 50 years! 

Check out the Archive Prints and new season Ben Sherman at www.atomretro.com/ben_sherman