The Beatles Style Guide: Part Five 1965 - 1966

Part five exploring The Beatles style from 1961 to 1970, compiled and written by guest blogger, Harrison. In this instalment the Beatles embrace colour and patterns. You can also create your very own Beatles inspired look with this guide.

'65 - '66
Here Comes the Colour 

The Beatles, 1966
The Beatles Live at Budokan 
1966


"The Beatles saved the world from boredom."
- George Harrison 

In the winter of 1965, The Beatles released Rubber Soul, their sixth studio album. The LP was met with both commercial and critical success. It also marked a departure for the lads from their poppy sound and clean cut image. The cover was shot by photographer, Robert Freeman in the backyard of John Lennon's home, Kenwood. 

Freeman was a favorite photographer of the Beatles and consecutively designed five album covers for the group from 1963 to 1966. 

The Beatles stretched image tilted at a 'dutch angle' was happenstance. Freeman was projecting photographs of the band onto an album sized piece of cardboard. It fell slightly and stretched the photograph. The group liked the distorted effect and requested Freeman duplicate that for their album cover. 

Freeman asked illustrator Charles Front to design the lettering. Front was inspired by the title and wanted to invoke an image of a thick substance being pulled downwards. This stylized font became synonymous with the 1960s and mirrored Freeman's elongated album cover image of the Beatles. 




In 2007, Bonhams auctioned Front's original Rubber Soul draft design lettering in light brown gouache paper. It was mounted with a copy of the album and fetched £9,600 (US $13,788).
Front's original draft design.

Rubber Soul was the beginning of the band's experimental phase musically and stylistically. They evolved from their well crafted image and bubblegum ditties. The Beatles broke from their winning formula of mixing original tunes and cover songs on their LPs. This was their first studio album to feature all originally penned songs by John, Paul and George. 

The December 3rd, 1965 release date for the album coincided with the first date of what would become the Beatles final UK tour. Rubber Soul ushered in a new era for the Beatles and their fans.

They entered 1966 sounding and looking like the never had before. Although they continued to wear stage suits when they performed live, these suits were different from the ones they wore earlier in their careers.   

Two suits the Beatles prominently wore throughout touring in '66 were a cream coloured lobby weave pinstripe suit and a black double breasted suit.
  
Paul and George, 1966
Wearing their pinstripe suits


They favoured their black worsted wool suits. The double breasted coat featured wide lapels with 'morie' detailed taffeta green inserts. Ten matching green buttons adorned the front of the coat and the split-buttoned cuffs. The single centre vented back made movement easy.

Underneath their blazers, the Beatles wore colourful and patterned button down high collared shirts without the ties. The trousers were open-bottomed with side-tab adjustments for the waistband and rear pockets.

At the ankle, the trouser legs were slightly wider than the narrow drainpipe trousers they'd previously worn on and off stage. They sported this suit for their final stage appearance at Candlestick Park in San Francisco.


John Lennon, 1966






The Beatles personal style evolved with the times as well.  They were wearing clothing in a variety of exciting colours, patterns and fabrics.

Their suits were no longer monochromatic. They paired bright hues with clashing colours and patterns for eye catching looks.

When they wanted to go for a more casual look, they wore denim trousers with a T-shirt. 
They were beginning to accessorise their look with sunnies.

They wore these sunglasses in a variety of frames and lens tints, elevating eyewear into a must have accessory.

The length of their hair continued to grow along with their sideburns, but they hadn't embraced facial hair yet.  

The Beatles, 1966
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Get the Look:


Madcap England Retro Mod Check Grandad Top

This short sleeve retro check shirt with a mod 'grandad collar' and three button placket is eye catching. The contrasting white and blue design of the shirt, accentuated with a pop of red gives this T-shirt a subtle bit of flare. The Madcap England Jet Mens Retro Indie Mod Check Grandad Collar Top comes in long sleeve as well. 




 Madcap England 60s Mod Mohair Tonic Suit Jacket

A blazer is a must have item for any mens wardrobe. The Beatles knew this and wore many suit jackets over the years. The bright blue color, three button fastens and pockets gives the Madcap England 60s Mod Mohair Tonic Suit Jacket a fashion forward mod look. It can be paired with a T-Shirt for a dressed down but still smart look. 











 LEE Slim Tapered 60s Mod Denim Jeans

These mod style slim fit jeans are tapered in the same manner as skinny fit denim. However, the stretch denim of the LEE Slim Tapered 60s Mod Denim Jeans offers comfort and fits to the body like a glove. The crisp white bright look is 1960s mod. 











 Delicious Junction Zip Chelsea Boots

The Beatles continued to wear boots to go with their stage attire. The Delicious Junction Zip Chelsea Boots in burnished oxblood high shine leather put a spin on the Cuban heeled ankle boot.  For the lover of mod fashions. The retro winklepicker toe and centre seem go well with the high shine and checked yellow and black sole of the boots. 









Giorgio Armani 60s Mod Fine Frame Round Sunglasses

These round sunglasses are reminiscent of the 'granny glasses' John began wearing in the mid 60s. The Giorgio Armani 60s Mod Fine Frame Round Sunglasses  retro fine frame sunglasses are sharp and clean cut. A classic and minimalist look fused with retro and modern influences for the perfect combination.



Next Time:

'66 - '67 - Tune In, Turn On, Drop Out