Wednesday, 29 June 2016

Part three of our Mod hairstyles guide and we're into the 1970s and beyond. Along with your Mod wardrobe, your choice of hairstyle is part of your style, your image and who you are. The Seventies and into the eighties saw a backlash against the long, non-conformist hairstyles of the sixties and styles when to the other extreme, short, shorter and almost nothing at all.

Paul Weller in his Jam and Square Cut days
1970s - 80s: The Weller Square Cut

Similar to: The Cesar Cut, The French Crop, The Other Steve Marriott Cut

A 70s version of the Cesar Cut or the French Crop, this square cut is as the name suggests, blunt, blockish and full of attitude. Harsher than most French Crop cuts, the style has a very short, mid forehead blunt fringe and squared, helmut style to sides and back. The hair is cut as short as you might expect as short back and sides, but with the added optional longer lengths at the sides and front. The hair is generally cut around the shape of the ear. This style can also be adapted as an Ivy League, Flat Top or crew cut style.

Chas Smash from Madness with a slightly longer than
some skinhead cuts.
1970s - 80s: The Skinhead

Similar to: The Buzz Cut, The Flat Top, Suede head

A haircut so extreme that it gave it's name to a mod subculture! The Skinhead is, as you might guess, a cut so short they may have very little or no hair at all (to the desire of the wearer) - hence skinhead.

Skinhead culture started in the late sixties and peaked in the seventies and eighties. As a reaction and rejection to the conservative fifties and peace and love ethos of the sixties, Skinheads went for a much more severe and dramatic look, incorporating mod fashion and Jamaican Rudy Boy culture. Most first wave skinheads wore their hair at a three or two grade length - short, but not bald. Towards the end of the seventies, most skinheads had a grade two or shorter, with an optional side parting shaved in. Into the eighties, most skinheads cut their hair with no guard or shaved it completely with a razor.

Suggs from Madness with a variation of the
Flat Top hairstyle
1970s - 80s: The Flat Top

Similar to: The Flat Top, The Ivy League, The Rude Boy

The Flat Top is a short haircut where the hair on the top of the head is usually standing upright and cut to form a flat-appearing deck. This deck may be level, or it may be upward or downward sloping. With it's roots in military fashion, it might be surprising to learn that the Flat Top has been around since at least the early 20th century. A very popular look in the 1950s, it faded out of popularity in the 60s and 70s, but had a mod fashion resurgence in the 1980s and early 90s (possibly as a less severe alternative to the Skinhead look).

The haircut is usually created with electric clippers utilising the clipper over comb technique, though it can also be cut shears over comb or freehand with a clipper. The exact length is dependent on skull shape and the style of flat top.

Further Reading: 

Tuesday, 21 June 2016

"...They brought light, minimalist design that easily turned any outfit into a designer brand."
- The Caravan, Ray-Ban Icons

Ray-Ban Caravan Sunglasses arrived on the scene in 1957, twenty years after Ray-Ban designed and patented the world's first Aviator Sunglasses. A new take on the Aviator, the Caravan featured a square lens to replace the iconic large teardrop shaped lens of the classic Aviator, a brow bar and a streamlined, geometric design. 

The Aviator had originally been designed with pilots in mind (giving rise to the name) who required a pair of large lens sunglasses to block out glare from the sun while flying. The style to launch Ray-Ban, (the name itself literally derived from the "banning of the sun's rays") the Aviator with it's oversized, protective lens and lightweight metal frame had gained popularity in mainstream fashion following the second world war. US army General Douglas McArthur had been photographed wearing Ray-Ban Aviator Sunglasses as he strode ashore in the Philippines in 1944 and the military inspired look had taken off. 

Robert DeNiro wearing Ray-Ban Caravan Sunglasses in
Taxi Driver, 1976
By the end of the fifties, Ray-Ban were ready to develop a new Aviator design. There was a demand for a smaller version of the classic Aviator, and the fashion was moving towards geometric influences. Also, as the Wayfarer had proven popular in the 1950s, Ray-Ban was also looking for a way to rejuvenate the Aviator design, and so the Caravan was born. 

Available in all the classic Ray-Ban colour ways - the G-15 or B-15 lens with the gold, silver or gunmetal frame, the Caravan's sharp, minimalist design also offered the gradient and mirror lens. The smaller lens still offered a good amount of protection for the wearer from glare and a certain amount of anonymity desired by politicians and celebrities. 

Barry Gibb in Caravan Sunglasses
During the Aviator revival of the 1970s, the Caravan style also gained ground as an alternative Aviator option. It was prominently featured in Martin Scorsese's 1976 film, Taxi Driver, being worn by Robert DeNiro as he played Travis Bickle.  

The Aviator style was adopted as the sunglasses of choice for the disco scene in the seventies as well, so too the Caravan provided an alternative look. Here is Barry Gibb wearing a pair of Caravan sunglasses in the seventies. 

Skier Jean-Claude Killy looking cool in Caravans in the 70s

Following the demise of disco in the 1980s, the Aviator's popularity waned, and this had a knock on effect for it's younger Caravan brother. To combat this, Ray-Ban secured a very lucrative deal in 1982 for product placement in movies and TV shows for the following five years. With Tom Cruise and other movie stars wearing Aviator style sunglasses in many high profile films, the Aviator was soon back in fashion. 

Jon Hamm as Don Draper in Mad Men.

In recent years, the Ray-Ban Caravan has proven a popular style among mods who are attracted by the Caravan's streamlined, classic and clean shape and style. The Caravan was also chosen as the style for Jon Hamm to wear as Don Draper in Mad Men, invoking a late fifties and early sixties classic American Retro look. 

The long-awaited issue 7 of Up&Atom is out now! Free with all orders of clothing and/or shoes (while stocks last)!

The fab new issue features:
  • Instant Karma: Interview with Craig Sams, the man who brought the Afghan Coat to the UK!
  • Ballroom Blitz: Interview with Michael Stanfield of mod band, Blackdog Ballroom. 
  • Feed The Kid: We chat to Curtis Taylor, frontman of indie rock band, Feed The Kid. 
  • This is MODTreal: The Fab Four's Gavin Pring talks to Patrick Foisy about the Canadian mod festival, MODTreal.
  • A Pint With... David Pottinger: Kevin Stone has a swift half with mod blogger, David Pottinger. 
  • The Girl With The Strawberry Hair: Interview with singer-songwriter, Sarah Beatrice.
  • Who's Next play The Most Famous Club In The World, The Cavern, Liverpool. 
  • Plus: Newgate Clocks, Irregular Choice Shoes, Dr Martens Boots, Weekend Offender and more! 
Want to get your mitts on a copy? Simply place an order at or!

Up&Atom is free with all orders of clothing and/or shoes, until stocks run out.

(Some of the articles will also be featured on the Up&Atom blog - right here!)

Monday, 20 June 2016

It's almost the time for festivals and make sure you bag this fab Retro festival outfits! We have created a quick guide with awesome festival outfits for guys and girls this Summer.

Festival Fashion For Guys...

Perfect for them summer festivals, this outfit is sure to keep you cool whilst you're rocking out to your favourite bands. The barrel bag is sure to come in handy for your essentials and a pair of Ray-Ban's are a must for a sunny day!

Get the look:

It's all about statement prints this summer and whats better than this fab Pretty Green paisley camo jacket? Teamed with a pair of skinny jeans and deserts boots, it finishes it off with a hint of military inspiration.

Get the look:

Festival Fashion For Girls...

A gorgeous outfit featuring the striking daisy denim dress. Teamed with a light weight crochet cardigan, it's sure to come in handy for them cooler festival nights!

Get the look:

These super cute scallop striped shorts are sure to make a statement at every festival this summer. A stunning clothing assemble finished off with the essential pair of Ray-Ban sunglasses!

Get the look:

Saturday, 18 June 2016

The three big sporting events are up and coming this Summer; Euros 2016, Wimbledon and Tour De France, here at Atom Retro we have picked out outfits which are packed with Retro sporting heritage which will look great for the events. With top Retro sporting brands like Ellesse and Fila Vintage, they are sure to make you look stylish whilst watching your favourite sporting matches!

Euro 2016

With the Euro's 2016 well on there way, why not get that classic football terrace look with this awesome outfit. Including the 80s Casuals Ellesse track top teamed with a Kappa football style tee! Finished off with a pair of sporting heritage Gola trainers and some cool Ray-Ban's!

Get the look:

Wimbledon 2016

Wimbledon this summer is soon approaching, get your best tennis style outfit ready! The classic Fila Vintage Borg polo and Settanta track top, was once worn by tennis legend; Bjorn Borg. With a heritage Gola sport bag and bullet trainers, it's sure to add sporting heritage to your outfit whilst you watch the Wimbledon matches!

Get the look:

Tour De France 2016

Tour De France starts in July this year and why not rock a cycling top just like the world best cyclists! Classic sporting heritage combined with cool indie influences. Pair with some tennis shorts for a great look to watch the Tour De France this summer!

Get the look:

Friday, 17 June 2016

The new Ambassador Record player from GPO Retro is now available from Atom Retro! This is the first record player from GPO Retro to feature bluetooth connectivity and also be fully portable, with a rechargeable battery with up to two and half hours playback. This vintage briefcase style record player comes in two colours - Green and Black or Cream and Brown leatherette with vintage look brass corner protectors - and plays 33, 45 and 78 RPM records.

With bluetooth connectivity, the Ambassador record player will connect to any bluetooth speaker and is compatible with the GPO Retro Westwood speakers. A USB stick is also included with the record player.

A beautiful record player which looks great as a centrepiece in any room or pack it up and take your vinyl collection with you everywhere!

Shop the GPO Retro Ambassador Record Player

Further reading: 

Thursday, 16 June 2016

Part two of our Mod hairstyles guide explores the 1960s - the birth of the Mod look. Along with Mod clothing, Mod hairstyles are part of intrinsically part of mod style and image. How you chose to wear your hair contributes to your over all identity, and none more so than within a culture like Mod or any of it's subcultures Mod Revivalists, Scooterboys, Skins and more. The Sixties saw a lot of social and political change and this was reflected in fashion and style. The new generation wanted to break away and create its own identity. Mod was born!

Steve Marriott with his classic layered look
1960s: The Steve Marriott Layered Cut

Similar to: The Mop Top

Maybe the first proper mod hairstyle, the Steve Marriott take on the classic mens layered cut landed somewhere in between a long haired lover from Liverpool Mop Top and the shorter, neat Ivy League look of the past. The hair is cut in layers, resulting in a choppy, different length look which is typically longer at the front, sides and fringe and cut shorter at the back. At the side, the hair might be cut around the ear, or worn slightly over it. There is a soft centre parting which reaches the front where the fringe is worn swept to the sides.

Although not as famous as other 1960s hair cuts, this mod hairstyle is as iconic and popular among mods today as it ever was.

The Beatles with their classic Mop Top look

1960s: The Mop Top

Similar to: The Pageboy

The Mop Top, or Beatle Cut, (or 'Arthur', according to George Harrison!) is probably the most famous haircut of the 1960s. Named because of it's resemblance to a literal mop, the haircut originated from the Beatles Hamburg days. Astrid Kirchherr, a photographer and the girlfriend of original Beatles bassist, Stuart Sutcliffe is credited with the style which was worn first by her, her friends and Stuart. Later all the other Beatles (except for a reluctant Pete Best!) adopted the look giving the band it's first cohesive and truly unique look. The hair is cut long, down to the collar and covering the ears with a long fringe at the front and no parting. Although ridiculed by adults at the time, the mop tops was vastly popular in the sixties. In the Britpop nineties there was a revival to this intrinsically sixties mod hairstyle.

Steve Marriott with a shorter, jagged cut 

1960s: The Other Steve Marriott Cut

Similar to: The French Crop

Like a sixties update to a classic French Crop haircut, this is the shortest style in our sixties mod selection. Still cut with choppy layers and in different lengths, this is a much shorter, low maintenance version of the Steve Marriott layered cut. It can be cut around the ears, or overlapping them as the wearer desired and features a blunt, choppy, short fringe at the front with a little bit of feathering.

Neat, sharp and with lots of attitude, this is a mod haircut which harks back the short back and sides of yesteryear, with a modern update. 

The Yardbirds Keith Relf with a long Pageboy cut
1960s: The Pageboy 

Similar to: The Mop Top, The Bowl Cut

A unisex haircut which suits both men and women mods. The cut first became popular in the 1920s with young boys after it was worn by child star, Jackie Coogan (who grew up to be Uncle Fester in the original Addams Family TV series!) It was named after what was perceived to be a 'pudding basin' haircut wore by medieval pageboys. The cut is worn straight and long, past the ears, where it then curls inwards and usually with a long fringe at the front.

Popular in both the fifties and sixties, it's perhaps the 1960s when it was the most prominent as an alternative to the mop top and a style which still fit with the non-conformist, long haired looks of the decade.

Further Reading: 

Wednesday, 15 June 2016

(This article was originally published on Atom Retro's Mod Clothing Chronicles).

A life leading up to Bazaar:

Born in Blackheath, London to Welsh Parents, Mary Quant finished her studies at Blackheath High School and went on to study illustration at Goldsmith's College. Upon finishing her course, Quant took up a post as an apprentice couture milliner, whilst also taking a pattern cutting class in her spare time. It was her experiences during her apprenticeship that led Quant to realise that fashion shouldn't just be reserved for the upper classes, but should also be accessible to a younger, less privileged clientele.

Quant surmised that at the time fashion simply wasn't tailored to the youth market. Inspired by memories from childhood, images of Chelsea Beatniks and flamboyant dance outfits, Quant was to assume the mantle as a pioneer of youth fashion. Teaming up with her husband and business partner, Alexander Plunkett-Greene whom she had had met whilst studying at Goldsmith's College and Archie McNair to take on accountancy, legal and commercial aspects, Quant plotted a fashion revolution that would begin at 138A Kings Road, London.

Monday, 13 June 2016

Along with Mod clothing, Mod hairstyles have a rich and interesting history and heritage. Often how you wear your hair contributes to your over all identity, and none more so than within a culture like Mod and it's subcultures - Mod Revivalists, Teddy Boys, Rockabilly, Scooterboys, Skins and more. In our new blog mini-series we explore the history of mod hairstyles past and present, kicking off with the roots of the Mod look and mod fashion in 1950s America. Would you wear your hair like this?

A rare picture of Elvis with the Ivy League
hairstyle in the 1950s

1950s: The Ivy League

Similar to: The Crew Cut, Butch Cut, The Short Back and Sides

A classic go-to hairstyle for men everywhere. The Ivy League coins it's name from the popularity the look enjoyed with college students in the US in the 1950s, giving rise to it also being called The Princeton, although there is some argument over whether this style really originated from Harvard University. A popular haircut which is never out of style, the Ivy League appeals to mods for it's neat, sharp cut and it's versatility for a short hair cut; this cut doesn't look out of place with any outfit.

Like the Crew Cut, the Ivy League is close and high on the sides and back. The hair is shorter at the crown and gradually gets longer towards the front. The hair is generally styles with wax, known as 'Butch wax'.

A Teddy Boy John Lennon sports a Duck's Arse
hair cut in Hamburg, 1960.
(Photo by Astrid Kirchherr)
1950s: The Duck's Arse

Similar to: The Detroit, The Long Pompadour

Also known as the Duck's Tail or simply, the DA, the subtly named Duck's Arse was the go-to hair style for 1950s British Teddy Boys. Using just about an entire can of pomade, the hair is slicked back around the sides of the head, (to resemble a ducks wings) and then the teeth edge of a comb used to define a central parting at the back, running from the crown of the head to the nape of the neck, resembling it's namesake! The hair on the top of the head was left messy and disarrayed or combed up and curled down.

A barber from Philadelphia, USA called Joe Cirello claims to have invented the Duck's Arse hairstyle in 1940. His clients included Elvis Presley and James Dean. Incredibly popular in the fifties for Teddy Boys, and giving the 'Greasers' their name, the hairstyle became associated with rebels and non-conformists, especially when it was sported by Dean in Rebel Without A Cause, and of course, Elvis Presley.

Johnny Cash wore a Pompadour in the mid 1950s

1950s: The Pompadour 

Similar to: The Quiff, The Duck's Arse, The Elephants Trunk

Elvis is all over 1950s Mod hairstyles! The Pompadour - also the Quiff - is of course the style Elvis was best known for and the hairstyle of choice even today for a lot of Rockabilly Mods and Teds. The pompadour also had something of a revival in the mainstream in recent years, being worn by people like Alex Turner and friends. The pompadour hairstyle - and with the onset of the 1960s, the Long Pompadour, sports slicked back hair, similar to the Duck's Arse, but with volume on top and at the front so that it looks like a wedge from the side - or go the full quiff. Again, lots and lots of pomade is required to craft the Pompadour! This is an extrovert hairstyle with its roots firmly in that early 1950s rock and roll look that the early mods craved. We think it's this hairstyle which lead on to the longer mod hairstyles of the 1960s.

Further Reading: 

Friday, 10 June 2016

Are you looking for something for the weekend, sir? How about a little bit of Sisters of Your Sunshine Vapor?

Sisters of Your Sunshine Vapor are a USA based four piece band who succinctly describe themselves as 'Detroit Psych', (Detroit, Michigan being there home town). They’ve shared the stage with The Black Angels, Black Moth Super Rainbow, Dead Meadow, and Acid Mothers Temple; joined the elite ranks of psych bands at Austin’s Psych Fest for the second time in 2014; toured with Holydrug Couple, Loop, The Warlocks, and The Telescopes, and played SXSW and CBGB Music & Film Festival.

Sisters of Your Sunshine Vapor write and perform moody electrifying psych rock, recorded in their aptly named Space Camp Studios. Sean Morrow (guitar, vocals), Eric Oppitz (bass, organ) and Rick Sawoscinski (drums, percussion) are unified in their pursuit of SOYSV’s vision. Wayne Woodward adds stunning visuals to the band’s live set - anyone who has experienced a Sisters of Your Sunshine Vapor performance has felt the power of the swirling, ever-changing images he shapes. “It’s critical that the live visuals, artwork, and music all work in equilibrium to achieve the specific aesthetic we’re after” says front-man Sean Morrow of the look, sound and feel of his band.

Their new full length album, Desert Brain not only brings this aesthetic to life, but brings to fruition years spent planning the ultimate immersive listening experience. The band are also offering a free download from their bandcamp site - so that's a must. You can also purchase the CD or vinyl copy of the album there. The album, in keeping with Sisters of Your Sunshine Vapor’s tradition of covering all aesthetic bases, is released on clear and splattered blue vinyl.

“I think we were a bit scared to make it,” says Oppitz. “It took us much longer than a typical record of a collection of songs would have taken us.  Not only did we have to write the songs, but we had to compose the transitions between them and then think about how each song fit into the overall concept of the entire record.”

Would you like your band featured here? Email details to and you could be the next Something For The Weekend! (All types of music, bands and artists welcome! All genres, signed, unsigned, young and old!)

See Sisters of Your Sunshine Vapor live: 

Catch SOYSV on their European tour this summer - check their site for info: -

Get Sisters of Your Sunshine Vapor's music:

Free download of the new album at Bandcamp! 

Find Sisters of Your Sunshine Vapor online: 


Thursday, 9 June 2016

Cool retro looks and vintage style is hot this summer, with bold prints, fresh colours and classic iconic sunglasses that are never out of fashion. Here's our quick guide to bagging the retro look this summer:

Outfit #1: Chilled

Bomber collar polos are a move on from the traditional polo shirt this summer and look fantastic matching a plain classic colour with a pair of statement shorts. Team with a classic pair of Ray-Ban sunglasses for instant retro cool.

Get the look:

Outfit #2: Hyped

It's all about statement fashion this season, but loud prints aren't for everyone. You can still tap into this trend by pairing stylish statement shirts and graphic prints with classic retro styles in plain and block colours. This Ben Sherman print shirt is unusual and with a solid summer vibe. Pair with a navy pair of shorts and add the optional statement sunglasses if you want to go the full monty. 

Outfit #3: Swagger

A classic retro summer ensemble - nifty graphic tee, chino shorts, a straw trilby and retro 80s inspired deck shoes, all topped off with a rock and roll pair of Aviator sunglasses. Simple, stylish, easy to wear and effortlessly cool.

1. Pretty Green CND Peace Print Tee, £34.99
2. Dasmarca Adrian Straw Trilby Hat, £44.99
3. Ray-Ban Aviator Sunglasses in Gold/Green, £124.99
4. Luke 1977 Frigate Deck Shoes, £74.99
5. Pepe Jeans McQueen Chino Shorts, £44.99

(Note: Prices correct at time of publication. May be subject to change)

Further Reading: 

Wednesday, 8 June 2016

John Stephen, The King of Carnaby Street (b. 28/08/1932 d. 01/02/2004)
(This article was originally published on Atom Retro's Mod Clothing Chronicles)

This is the in place to be!

A figurehead of British fashion, a lost icon rediscovered and perhaps previously overshadowed by his contemporaries. The name John Stephen, the legacy Carnaby Street.

John Stephen's success in the Menswear arena more than matched the impact of Quant and Hulanicki on Women's fast fashion in the Swinging Sixties. Whilst not always being recognised in such high esteem as some of his peers, John Stephen is gradually coming to prominence, now regarded as one of the Uk's most innovative and inspirational fashion entrepreneurs.

John Stephen's flagship store, His Clothes on Carnaby Street
Moving from his native Glasgow to London at the age of 18 in 1952, Stephen found work within the Military Department at Moss Bros in Covent Garden. Here he honed his talent as a tailor, studying and practicing in traditional tailoring. Soon, Stephen moved on to find work at avant-garde and pioneering menswear shop Vince Man shop situated in Newburgh Street, London. Here, John Stephen saw first hand the huge potential and indeed the longing of the gentleman customer for a neoteric Fashion Menswear Boutique. One that expressed freedom through fashion, a modern outlook and that was in tune with the youth of the today and their social scene. As John Stephen was already part of this scene he already had a key understanding of customers wants and desires. Using Vince as a stepping stone to further his fledgling fashion career, Stephen worked double shifts as a waiter and at Vince to save up enough money.

Monday, 6 June 2016

Be in with a chance of winning a £200 Atom Retro Voucher by entering our fab Euro 2016 Footie competition!

We also have two runners up prizes of £50 Atom Retro Vouchers to give away as well.

With a simple way to enter you will be able to sit back and enjoy the tournament within minutes!

The first game kicks off on Friday with France vs Romania. Get entering now!

CLOSING DATE: 8.00am BST 15th JUNE 2016. T&C's Apply*.

Wednesday, 1 June 2016

(This article was original published on Atom Retro's Mod Clothing Chronicles).

Our new Sixties Boutiques blog series will take a look into the roles of key players within the Sixties fashion industry, celebrating their inspiring stories and innovative ideas. Kicking off with the tale of Barbara Hulanicki's and Stephen Fitz-Simons famous BIBA store.

From Art College to freelance fashion illustrator to mail order innovator to boutique proprietor. A whirlwind exploration of Barbara Hulinicki's BIBA.

There's always been a certain propensity for the avid fashion connoisseur to acquire designs that their beloved icons so gracefully adorn. Biba's Postal Boutique was the first instance of Barbara Hulanicki pursuing avenues that explored the desirability of the 'As worn by' celebrity culture. The ability to affordably design and dress fashion fans in styles akin to icons such as Bardot was to prove a lucrative career choice. BIBA's Postal Boutique unleashed a suitably chic Retro gingham dress to the Sixties scenesters via an advert in the Daily Mail (May 1964). In less than one day the response was emphatic, with four thousand orders taken and the total eventually reaching a staggering seventeen thousand. Fast forward less than 4 months and BIBA's first store was all set to open. A haven for Mod Girls with boundless Retro wares, Mod Clothing and raving sounds!

Biba's original Pink Gingham Dress
Barbara Hulanicki was always keen on developing Mod silhouettes into a more three dimensional style. She pictured her happy clients looking just like the designs she had originally drawn...Extravagant, decadent and the place to be, The first BIBA store opened in Kensington in September, 1964. A walk in cat-walk with Retro, Art Deco influences and lavish scenes, BIBA set out to be style, substance and a hip hangout. A beacon of celebrity couture and Mod chic styles, BIBA's reputation rapidly grew. A rock and roll and celebrity haunt, the BIBA interior was a stage, complete with it's own wardrobe designer, a plethora of willing performers and artistes as well as a confident crowd of affluent, young clientele. Delightful Mod clothing in clever and innovative colour palettes set against a backdrop of Victorian furniture and Retro antiques caused a stir amongst the customer base of mainly women under the age of 25.

Clever marketing campaigns saw clothes draped on hat stands or period furniture and accessories neatly displayed in bowls. The frenzy for the latest BIBA designs was immense and the shop would be over-run by eager customers. BIBA witnessed unequivocal growth from an entirely unwitting viral marketing campaign that saw brand recognition surge through unbridled word of mouth, after all even the staff formed part of BIBA's loyal customer base. A certain air of sophistication and authority could be assumed by working in a place of such social stature. The instant understanding of what customers wanted, their desire to dress like icons and idols of stage, screen and music made BIBA a hot spot for young society girls, but moreover the affordable prices made their dreams come true and thankfully not at the expense of their bank balance.

For just 10% of the average weekly wage, BIBA could kit girls out like the stars. Even the stars themselves got in on the action, gratefully snapping up the latest new and trendy threads from the boutique BIBA. The relatively new concept of fast fashion it could be argued was born in the Sixties. What the Mod Girls, Cathy McGowan et al dressed in on Friday's Ready Steady Go would be on the shelves of BIBA boutique in the form of an affordable replica first thing Monday morning.