Thursday, 12 January 2017

Madcap England Launch 1960s Inspired Women's Raincoats

Madcap England's latest design the retro Jackie and Robin PVC raincoats have arrived. These unique garments are inspired by the iconic Mary Quant Rainsmock design of the 1960's.

In 1963 the British designer Mary Quant wowed the fashion world when she previewed her Wet Collection in Paris. The collection of experimental designs using PVC, that had been two years in production, made history. Part of the collection was the original PVC Rainsmock which featured her new Christopher Robin collar design.

The appearance of the exciting new style could not have occurred at a better time. The use of bold block colours meant the garment fitted perfectly with the already established Pop-Art movement. Celebrities such as Cynthia Lennon, Jean Shrimpton and Twiggy were pictured wearing the Rainsmock cementing it's style into the public's consciousness, while Jackie Bowyer wore the item in her most famous photoshoot of the decade. The Rainsmock quickly became a much loved and iconic part of the Swinging Sixties.

Madcap England are giving you the opportunity to have your own piece of this incredible fashion and cultural heritage with the Jackie and Robin raincoats. The PVC garments stay true to the original by using bold block colours, a Christopher Robins collar and colour contrast button design.

Find the collection here.