Attempting to reinvent your image is notoriously difficult in the music industry. Many notable artists have tried only to see their efforts fall short. This is not the case for Alex Turner and Miles Kane, who perfected the task with their most recent outing as The Last Shadow Puppets. The 2016 record Everything You've Come to Expect heralded in a new sound and style for the duo that managed to seem both a world away from the band's first effort, while at the same time, appearing to be the most natural progression.
Sharp suits and tailored overcoats paired with mop top haircuts created an uncanny resemblance to the fab four. Their smart suited fashion choice paired perfectly with the sound of the album, which was a more mature and considered record than anything either had recorded before.
Skip forward eight years to the Puppets second release and it was clear from the off the band's outlook had changed. Elegant suits had given way to bold print shirts with blazers, outlandish 1970's glam rock styles and tracksuits teamed with loafers. This was now a duo intent on enjoying themselves and their bright, crazed new looks served to emphasise that. The chaotic energy delivered in their live performances seemed to mirror the choice of outfit perfectly.
The lessons learnt on how to successfully create and then reinvent an image seemingly adhere to two golden rules. First you must not be afraid to be influenced by what has gone before. There is no shame in identifying something that has previously worked brilliantly and borrowing from it. Golden rule number two is to ensure whatever style you choose is a reflection of you. Both looks chosen by The Last Shadow Puppets were a perfect representation in fashion of who they were at each point in their career.